Top 5 Film & Television Apps Performance in Mexico Q4 2021

In Q4 2021, the top 5 Film & Television apps on a unified platform in Mexico exhibited diverse performance trends in terms of downloads, revenue, and active users. Here’s a closer look at how each app fared:

Netflix saw a notable fluctuation in weekly downloads, starting from approximately 321K in late September and dropping to around 178K by late October. However, it rebounded significantly in December, peaking at nearly 300K in the final week. Weekly revenue showed a relatively stable trend, hovering around $40K, with a slight dip in the last weeks of December to approximately $36K. Active users experienced a decrease from around 17M to 15M in October, followed by a steady increase, closing the quarter at approximately 16.6M.

HBO Max: Stream TV & Movies displayed a varied trend in downloads, starting at around 260K and dipping to approximately 141K by the end of November, before climbing back to nearly 259K in the last week of December. The weekly revenue showed an upward trend, peaking at approximately $116K in the final week of December. Active users fluctuated, starting at around 1.6M, dipping in October, and rising again to approximately 1.77M by year-end.

Disney+ experienced a consistent pattern in weekly revenue, ranging from $220K to $304K. Downloads varied, starting at 144K in late September, dipping slightly in October, and then surging to around 243K in the last week of December. Active users showed a gradual increase, starting at approximately 2.25M in September and rising to about 2.52M by the end of December.

Tubi: Movies & Live TV saw its weekly downloads increase from around 116K in late September to nearly 194K by the end of December. Active users also rose steadily, starting at approximately 532K and reaching around 800K by the end of the year.

Star+ showed a varied trend in weekly downloads, starting at around 132K in late September, peaking at approximately 162K in mid-October, and settling at around 113K by the end of December. Weekly revenue saw a peak of approximately $56K in early December, ending the quarter at around $52K. Active users increased from approximately 444K in late September to around 619K by the end of December.

These insights into the performance of top Film & Television apps in Mexico for Q4 2021 come from Sensor Tower, where more detailed analytics and trends can be explored.